Nike Corporation Case Study Essay Example | Topics and Well Written Essays - 2000 words

Nike Corporation Case Study - taste ExampleWhen Nike sets a standard, the industry follows it like a tradition.In the consumer products industry there are deuce distinct marketing strategies. One is make to sell and the other is make to golf club. Everyone starts with the make to sell dodging by offering products they think should be bought by consumers. The focus is more on sales than on production. The risk is enormous and the fear of rejection is immense.With passage of time and a better knowledge of preferences manufacturing evolves towards the made to order strategy where the focus shifts to production faculty and be as the demand is now better cognize and the fear of rejection is almost eliminated. This now opens the avenues of larger markets including globalisation.To become a Global Player critical potty is a must for any multi-national company. This is the evaluation tool to find a companys capability to survive both financially as well as exponentially. Global Distri bution Network and economies of home are the two key chemical elements for ensuring success. Continuous availability of the product is a very important factor and this is possible by having a competent retail outlet set-up. Equally important is the supply drawstring and it must be geared up for local supplies at short notices. Lack of these facilities will emergence in loss of market and inhibit market penetration and dominance. In addition, achieving economies of scale through minimizing manufacturing costs is necessary for manufacturers to understand their financial goals and to erect a barrier for competition to encroach their markets via prices. The success of a business depends on how effectively a company uses its resources and maximizes production as per the market needs to meet its targets. In order to maximize ones own production and profitability in business, it is requisite that comprehensive planning on location of its production facilities is done to