The Usefulness of Marketing for Media and Entertainment Companies such Essay

The Usefulness of market for Media and Entertainment Companies such as Disney - Essay ExampleAnother marketing strategy that entertainment companies hire resulted to is using electronic advertising in animated billboards. An example is Sony which has chosen to advertising in the always busy New Yorks Times Square where it is sure to attract millions of consumers. This marketing strategy has ensured that all in all the quite a little using Times Square on a daily basis will slang the opportunity to experience the advertisement and long to have the Sony phone which means that the sales of the Sony products and hence stretch out growing the company (Beattie, 2013).Lastly the media and entertainment industries should fondle using social media to advertise. They can advertise their upcoming movies and programs or premier events on their social media pages as a way to notify many people as well as market their products to their consumers to purchase. This marketing strategy has bee n used by other industries including the aeroplane companies and the results have been evident in the increase in client base as well as ensuring consumer satisfaction (Vorvoreanu, et al. 2013).Media industry as well as the entertainment industry in general has been experiencing competition in the recent past and marketing is one of the ways to ensure they have gained competitive payoff in the busy industry. Marketing will provide a niche for the company that will find out to spend more in their marketing (Haupeet, 2012).Marketing is likewise essential because entertainment forms keeps on changing as technology changes. In order to ensure that people are keeping up with these changes and they embrace it as it comes, marketing is the best strategy to do this. If the marketing strategy used will be able to reach many people at once, it then means that these people will also be kept abreast with the changes and will embrace them without much criticism to go with it (Anderson, 200 7).The other vastness of marketing strategy for the media and entertainment industries is to encourage